The standard work for business schools, colleges and universities as well as for continuing education courses has enjoyed great acceptance among lecturers and students for many years.
The new edition is up to date, comprehensible in language and structure, undogmatic and practical. In addition to its topicality, the special features of this book include:
Interviews:
Each chapter ends with an interview with personalities from politics, business and academia on current issues.
Digressions: They serve to link economic theories with practice.
"Economic thinking": Economics is not only content, but also a model of thinking. Therefore, at the end of each chapter, typical economic ways of thinking are explained by way of example in a special section.
Accompanying materials (in German) at edu.somedia-buchverlag.ch
The learning centre provides:
Assignments and case studies: multiple choice, assignments and case studies / experiments are provided for each chapter.
Solutions: Solutions are available for the assignments and case studies as well as for the revision exercises from the textbook.
Power Point presentations: Presentations are provided for all chapters for use in class.
Reader: Various newspaper articles, YouTube videos and other supplementary teaching materials are available.
Peter Eisenhut / Jan-Egbert Strum
Peter Eisenhut
Education and professional activity. Since 2008 owner of the company ecopol ag, economic and political consulting.focus of ecopol ag: consulting of executives from politics, administration and economy in economic problems. 2000 – 2017 Part-time lecturer at the Executive School (ES-HSG) of the University of St.Gallen as part of the EMBA training. 1987 – 2000 Part-time lecturer in economics at the HSG. 1987 – 2007 Chief economist of the St.Gallen-Appenzell Chamber of Commerce. 1990 – 1993 Member of the Executive Board of the St.Gallen Centre for Futurology. 1981 – 1991 Main teacher of economics at Kantonsschule Heerbrugg. 1975 – 1983 Studies in economics at the University of St.Gallen, second degree in business education. Other professional activities- Member of the following Boards of Directors: Board of Directors of Coop-Gruppe Genosschenschaft, Board of Directors of S‰ntisbahnen AG, Board of Directors of Unisto (Rofima Holding), Member of the Executive Committee of KMU-HSG, Board of Directors of Winterhilfe AR- President of the Think Tank „Stiftung Zukunft Liechtenstein“.
Jan-Egbert Sturm
Professional activity. Since 2006 Director of the KOF Swiss Economic Institute, ETH Zurich. Since 2005 Full Professor of Applied Macroeconomics at ETH Zurich. 2003-2005 Full Professor of Economics and Director of the Thurgau Economic Institute (TWI) at the University of Konstanz. 2001-2003 Professor of Economics at the Ludwig-Maximilians-Universit‰t in Munich and Head of the Department of Business Cycles and Financial Markets at the Ifo Institute for Economic Research in Munich. 2000 Visiting Professor of Economics at Bond University, Australia. 1997-2001 Assistant Professor of Economics at the Rijksuniversiteit Groningen, The Netherlands. Selection of other activities. 2020-2022 Member of the Swiss National COVID-19 Science Task Force, a national scientific advisory body commissioned by the Federal Council’s crisis management team to address the Corona crisis, as well as the Federal Office of Public Health (FOPH) and the State Secretariat for Education, Research and Innovation (SERI). 2017 President of the expert group to review the debt brake on behalf of the Federal Council. Initiator and editor-in-chief of ÷konomenstimme (www.oekonomenstimme.org) an internet platform for economists in German-speaking countries.
